What Is Email Marketing?
What Is Email Marketing?
Email marketing is a highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers and turn one-time buyers into loyal, raving fans.
In its most basic sense, email marketing is the use of email to promote products or services. But a better email marketing definition is the use of email to develop relationships with potential customers or clients. Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, and more. It is essentially direct mail done electronically instead of through the postal service.
➤This kind of marketing can be used to build relationships with customers or drive them away.
➤Email marketing allows businesses to keep their customers informed and tailor their marketing messages to their audience.
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other benefits of email marketing
You can add a newsletter sign-up option to your website, for instance, then send newsletters to the email list that accumulates as people sign up. A regular newsletter is a simple and effective way to send updates about your company, upcoming events, and special offers. Email software also makes it easy to schedule automated promotional emails for customers who haven't purchased recently.
Email Marketing Is Still Relevant
In the age of social media, it's tempting to write off email. But consider the following statistics:
- ➧ 91% of email users check their email at least once a day.
- ➧ 59% of survey respondents say email influences their purchase decisions.
- ➧ Email marketing has a conversion rate of 2.3%, compared to 1% for social media.
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➤The huge advantage of email over social media is that prospects and customers are more likely to see an email than social media. Just posting something on social media doesn't mean that everyone you want to see your message will see it. However, an email will sit in an inbox until it's read (or deleted).
Ideally, email marketing should go hand in hand with social media. Adding social media "Like" or "Share" buttons to your marketing emails gives an additional way for customers to connect with your brand. Snippets of positive reviews from social media fans can be included in emails, and conversely, social media postings can be used to encourage fans to subscribe to your email newsletters.
Email marketing can substantially increase your income if you do it correctly. It's a great way to get people to visit (and revisit) your website or blog, and more traffic usually equates to more income.
- Here is a step by step email marketing tutorials watch now.
In the age of social media, it's tempting to write off email. But consider the following statistics:
- ➧ 91% of email users check their email at least once a day.
- ➧ 59% of survey respondents say email influences their purchase decisions.
- ➧ Email marketing has a conversion rate of 2.3%, compared to 1% for social media.
- ➤The huge advantage of email over social media is that prospects and customers are more likely to see an email than social media. Just posting something on social media doesn't mean that everyone you want to see your message will see it. However, an email will sit in an inbox until it's read (or deleted).Ideally, email marketing should go hand in hand with social media. Adding social media "Like" or "Share" buttons to your marketing emails gives an additional way for customers to connect with your brand. Snippets of positive reviews from social media fans can be included in emails, and conversely, social media postings can be used to encourage fans to subscribe to your email newsletters.Email marketing can substantially increase your income if you do it correctly. It's a great way to get people to visit (and revisit) your website or blog, and more traffic usually equates to more income.
- Here is a step by step email marketing tutorials watch now.
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